Three most painful words that a millennial can say to another millennial: “You bore me.”
After that, an unlike, or unfriend, seen-zone, unfollow, all of which are pretty much the same thing, must feel like knives stabbing you slowly, right in the chest, with a crooked smiley face. In the same way that real-life relationships spark and eventually crumble, in cyberspace, these things happen in the same speed as uploads and downloads, dictated only by your internet provider’s bandwidth.
In the mature age of social media, it’s not the clicks that count anymore. We have to be more demanding of our audiences, the more demanding of us in terms of things we share and put out online. Likes are the new commodity, follows are just the same.
To be unfollowed by that special restaurant whose food you loved and whose business you supported, to lose the attention of the buff barman who filled your summer holiday with delicious innocent eroticism, to discover a friend would prefer to cleanse his account of your presence rather than share your work and photographs as you did his, well, it is personal.